Created by artisan Jennifer Utsch, Jendala resulted from the strong belief that there is a connection between creativity, the environment, and universal growth.  She designs all of her products with the use of a hand torch. Before launching her career as an artist, she was employed as a firefighter in Tucson, Arizona. It was in this occupation that she became passionate about about working with fire.

Jendala's mission is to encourage a sustainable way of living for ourselves and our environment from what we already have—what we believe is a healthier way of being. These inspiring reminders are handcrafted in Northern California from salvaged and reclaimed materials. The metal is cut and hand painted, then assembled with select beads and bells purchased from sustainable workshops in India and Indonesia. Sustainable, inspiring, affirmational, and colorful, Jendala brings a smile in its uniqueness, forming words and shapes from recycled metal. Jendala is committed to creating “soulful” art that will uplift the spirit and encourage positive thoughts. Current products include picture boards, hanging affirmation chimes, mobiles, flags, jewelry holders, key holders, and necklaces.